Overview

Janrain Customer Insights enables your team to access relevant and accurate information about your customer’s profiles, allowing you to analyze them and make informed business decisions. Everything in Customer Insights is aimed at enabling your team to take action.

  • Use our web-based Customer Insights dashboards to view your profile data, including demographic, geographic, psychographic, and behavioral attributes. Customer Insights gives you the flexibility you need to analyze, explore, and report on who your customers are.
  • Extend our default dashboard by overlaying standard Janrain platform attributes such as gender, age, location, interests, or custom attributes collected through your registration flows.
  • Create new reports to perform ad hoc analyses for actionable insight.
  • Stay up-to-date with reports that can be emailed to you, your team, and your stakeholders on a scheduled basis.
  • Export segment aggregate totals or individual profiles in your charts to .csv files to continue the analysis with your tool of choice.

Default Dashboards

Customer Insights delivers a set of default dashboards. Each dashboard contains a series of reports tied to common data filters.

If you have not used a Business Intelligence (BI) tool before, the default dashboards will give you a place to start, as well as a curated way to approach and leverage the insights our platform can provide. These dashboards are part of our SaaS offering; they will be regularly updated and modified as we continue to add new data elements or enhance the existing ones by transforming, complementing, and categorizing the data you collect.

General Activity Dashboard

The General Activity dashboard displays main platform activities, events, and indicators (currently, logins and registrations are available). The report filters (located in the top-right corner) affect all reports in the dashboard.

general activity dashboard

Profile Insights/Demographics

The Profile Insights/Demographics dashboard displays demographic information about specific profile groups (AKA cohorts). You define these cohorts by modifying the report filters that are located in the top-right corner. When you hover over a chart segment, the underlying data is displayed. This data can be easily exported into a .csv file.

demographics dashboard

Profile Insights/Interests

The Profile Insights/Interests dashboard displays interest information about specific profile groups (AKA cohorts). You define these cohorts by modifying the report filters that are located in the top-right corner. When you hover over a chart segment, the underlying data is displayed.

interests dashboard

Default Workbook

Views and Reports

The Customer Insights Default Workbook consists of the following views:

  • Events
  • Demographics
  • Interests

Each view consists of multiple reports, which are described below.

Events

All reports are filterable by time frame, property, and provider.

Report Report Content
Provider Distribution A count of visitors to the selected property by Identity Provider (Traditional, Facebook, Google, Yahoo!, Twitter, AOL, Google+, LinkedIn, and Other), broken down by Social Login, Social Registration, Traditional Login, and Traditional Registration.
Unique Authenticated Visitors A count of users visiting the selected property (sum of registrations and sign-in events), broken down by Social and Traditional login type.
New Registered Accounts A count of new accounts registered for the selected property, broken down by Social and Traditional type.
Time of Visit A count of sign-ins for the current week, by hour. The darker the color, the higher the count.
Registrations, Sign-ins, and Engagements Over time, the number of sign-ins and registration events, by provider. It also represents Engagement (sign-ins/unique visitors) as a line chart for the same time period.

Demographics

All reports are filterable by created date and last sign-in date.

Report Report Content
Gender The number of profiles created in the last 60 days that also signed in in the last 30 days, broken down by gender.
Age Groups The number of profiles created in the last 60 days that also signed in in the last 30 days, broken down by age and grouped by age ranges:
  • 12 – 17
  • 18 – 24
  • 25 – 34
  • 45 – 54
  • 55 – 64
  • > 65
Last Login The number of profiles created in the last 60 days, grouped by last log-in time range:
  • in the last month
  • in the last 3 months
  • greater than 3 months
Geo Map The last sign-in by ZIP code.

Interests

All reports are filterable by created date and last sign-in date.

Report Report Content
Top Movies The top movie interests broken down by gender.
Top TV Shows The top TV show interests.
Top Sports The top sports interests.

Janrain Data Sources

The Customer Insights solution publishes the following data sources to the Tableau Server. These data sources can be used to modify existing reports or to create new reports. The Dimensions (numerical data) and Measures (categorical data) for each data source are described in the following tables.

Dimensions

Dimension Description Events Datasource Profiles Datasource All Interests Datasource
Age in Years Age in number of years. N Y N
Application Id The Capture app ID associated with the event. Y Y Y
Birthdate Date (day, month and year) of birth. Y Y Y
Client Id The Capture client ID associated with the event. Y N N
Created The timestamp (in UTC) for when the profile was created. Note that profiles can be created by registration or import, so this should not be used to gauge registration or initial sign-in (use first_signin_datetimeinstead). Y Y Y
Current Location Current location (state). Y Y Y
Email Email associated with the event. Y Y Y
Email Verified This comes from a timestamp in Capture, but is represented here as boolean. If the timestamp exists in the Capture record, this will be true. Y Y Y
Email Domain Email domain associated with the profile. Y Y Y
Event Type The sign-in event. Y N N
Family Name Family name associated with the profile. Y Y Y
First Sign-in Datetime The timestamp (in UTC) of the first sign-in event. Y Y Y
First Sign-in Property The property name associated with the first sign-in event. Y Y Y
Formatted Name Display name for the name associated with the profile. Y Y Y
Gender Gender associated with the profile. Y Y Y
Given Name Given name associated with the profile. Y Y Y
Identifier The social identifier for the profile associated with the event (for example, https://www.linkedin.com/in/johndoe). If the profile is traditional only, this will be null. Y N Y
Last Sign-in Datetime The timestamp (in UTC) of the last sign-in event. Y Y Y
Last Sign-in Property The property name associated with the last sign-in event. Y Y Y
Last Login This value is set by the Capture UI depending on flow configuration and therefore should not be relied upon for the last sign-in time (use last_sigin_datetime instead). Y Y Y
Last Updated The timestamp (in UTC) when the profile was last updated. This value is updated if the user changes his or her profile or if it is changed through the Capture API (that is, through a customer’s own API call or via CCP). Y Y Y
Property The text name of the provider associated with this event (for example, Facebook). This will be Traditional for traditional login/register, or whatever value comes from Engage for social events. Y N N
Provider The text name of the provider associated with this event (for example, Facebook). This will be Traditional for traditional login/register, or whatever value comes from Engage for social events. Y N N
Subtype The subtype of the event. Possible values are:
  • sso
  • legacy
  • social
  • legacy_register
  • social_register
Y N N
Time The timestamp (in UTC) when the event occurred. Y N N
User Agent Device The type of device associated with the event (for example, Smartphone, Game console, Smart TV, Personal computer, Tablet, and so on). Y N N
User Agent Family The type of browser associated with the event (for example, Firefox, Opera Mini, Chrome, and so on). Y N N
User Agent OS The OS associated with the event (for example, iOS 6, Windows 8, Android, and so on). Y N N
UUID The profile UUID associated with the event. Y Y Y
Zip ZIP code or postal code associated with the event. Y Y Y

Measures

Measure Description Event Datasource Profile Datasource Interests Datasource
Emails Count Count of emails, for analysis such as count of emails by email domain. Y Y Y
Engagement (visits/uniques) By UUID–ratio of count/distinct count. Y N N
Movies Count Count of Movies. Y Y Y
Number of Events Count of events. Y N N
Number of Profiles Count of profiles. N Y N
Number of Records Count of records. N N Y
Profiles URL Count Count of profiles by social provider. Y Y Y
Properties Count Count of properties. Y Y Y
Size Size of the profile in bytes. Y Y Y
Sports Count Count of unique sports. Y Y Y
TV Shows Count Count of unique TV shows. Y Y Y
Unique Profiles Count Count of unique profiles. N Y N

Tableau Help

Tableau Server and Desktop Help

Tableau is one of the world’s most powerful Business Intelligence (BI) tools, but it does have an initial learning curve. Tableau has created training materials to help you get up to speed and maximize its value. For additional training resources, refer to:

Editing Tableau Workbooks

Users can modify the Default Workbook provided by Janrain only by using the Save As command. Refer to these Tableau help topics for more information on editing and creating workbooks and views:

Tableau Users and Roles

Your site administrator may add users to your Tableau server site once access has been provided by Janrain. Refer to these Tableau help topics for more information on users and available roles:

Tableau Server has a number of available user roles, but these are the roles that are most useful for use with Customer Insights:

  • **Tableau Publisher - ** If you want a user to be able to edit, publish, or save, assign the Tableau Publisher role to that user.
  • **Tableau Viewer - ** If you want a user to have no editing rights, assign the Tableau Viewer role to that user.

Subscribing to Views

To have a Customer Insights view emailed to you on a scheduled basis, subscribe to the view.