Visualizations Reference

Customer Insights includes the visualizations found in the following table. Configuration options for each visualization type are detailed in subsequent sections of this documentation.

Chart Type Description
Table Displays data in tabular format. Often used when you need to present a large number of data points and/or when you need to compare individual data points.
Column Displays data as a set of vertical bars.
Bar Displays data as a set of horizontal bars.
Scatterplot Displays data points as individual points (dots).
Line Displays information as a series of data points connected by lines. Typically used to display changes in data over time.
Area Displays changes in data over time. Similar to a line chart, but colors in the area below the line.
Pie Shows numerical proportions; for example, a pie chart might display percentages for such traditional logins, social logins, and single sign-on logins.
Map Plots data based on geographic region.
Single Value Displays a single value. Can optionally compare the displayed value to a second value; for example, to show the percent increase (or decrease) in registrations from one year to the next.
Funnel Typically used to show the reduction in data from one phase of a scenario to the next. For example, how many users accessed the site vs. how man registered vs. how many later returned to the site and logged on.
Timeline Compare items over time; for example, the length the length of time between registration and first login for a set of users.
Static Map (Regions) Maps data by country or by US state.
Static Map (Points) Maps data by postal code or geographic location.
Donut Multiple Similar to a pie chart, except with a “hole” in the middle. Unlike pie charts, donut multiples can graph more than one data series at a time.
Single Record Displays values for a single record. The single record visualization always uses the first record returned by a query.

See Also

Scroll ↓